Autocar is clearly the established world leader when it comes to automotive news media. With a history of over 100 years, it easily bears the legacy of the world’s oldest automobile magazine. Autocar was first introduced in 1895, as a weekly British automobile magazine published by Haymarket Motoring Publications Ltd. Today, along with the UK, there are other editions including India, China and South Africa.
Launched in September 1999, Autocar India is the country’s leading authority for motorbike and car owners; always seeking to be a forerunner. The magazine is known for pioneering road testing in India, and is the last word on new cars and bikes because of its authentic road test verdicts. It was also the first magazine to explore the Tata Nano, and showcase its interiors. Other magazines are envious of its reputation for exemplary editorial content, as well as high production standards with the magazine receiving accolades from both the industry and consumers alike.
The Autocar India editorial team ranks among the most experienced editorial teams in India, producing daily news and reviews on the latest cars and motorbikes. Hormazd Sorabjee is the Editor, with an experience of over 25 years in writing about cars; from a 65-ton battle tank to a Formula 1 car, he has driven it all. Shapur Kotwal is Deputy Editor and a part of each of the magazine’s extensive road testing activities. He also supervises test instrumentation, data acquisition and has commanded the most experience as a road tester in India. Akbar Merchant leads the staff writers, who cover all the latest scoops, launches, developments, and breaking news in the Indian automotive industry.
Autocar India’s monthly content includes exclusive news, features, and fascinating automobile stories. The magazine was the first to pioneer the concept of advertorials in India. Incidentally, it contains the largest and liveliest classified services section among any other monthly automobile magazine.
Autocar India promises to- “Get you the perfect fix of heady automobiles and dish out thorough reviews of the latest cars and bikes on Indian streets.” The world of cars is exciting to so many of us and Autocar brings alive its piquant stories and engaging features; making it the must-read magazine for everyone interested in cars.
Autocar India has always remained true to its heritage with its exhaustive and authoritative road tests. The best in the business, they have grown from being just a car magazine to becoming the expert on any car brand. The magazine boasts of a readership of more than twice the readership available for the closest rival, making it, by far, India’s best-selling car magazine. But more than the numbers, it is the content that makes it India’s best car magazine.
Autocar is known for being the only magazine to provide content towards leading dailies like The Telegraph, The Hindu, The Hindustan Times and more. Editor Hormazd Sorabjee also hosts the popular show on UTVi on cars and bikes.
According to a report, the Indian vehicle manufacturing industry has increased its growth by 13% over 10 years now, and contributes 6% to India’s GDP. Autocar India had joined hands with Bloomberg TV to present the awards praising the role of the automotive industry for increasing the growth rate of the Indian economy. Awards include: Renault Duster for “Car of the Year (Jury’s Choice)”, “Viewer’s Choice Car of the Year”, and “SUV of the Year”. Mahindra and Mahindra won the ‘Manufacturer of the Year’ award. “Bajaj KTM 200 Duke” won “Bike of the Year (Jury’s Choice)” and “Viewer’s Choice Bike of the Year” awards.
With India being the third largest internet user in the world, there is little doubt that at least a quarter of them will be hooked onto digital reading, which gives them access to an Autocar India digital subscription. Going by the population of the world and the number of internet users, there is no doubt that digital magazines are the future. Also with the access to mobiles and tablets that can be used as readers, the development of apps for publishing and reading has taken the market by storm; to announce that the future is here! Publishers that have made the switch have already realized the benefits and profits.
Autocar being the oldest automobile magazine has also been the first to switch to the digital version of the magazine. With an Autocar e-magazine you can do much more than you would with a paper magazine. As the magazine is always in the cloud, you can access it at any point in time from practically anywhere; get interactive content on the go and within the app too. Consumers who are unable to carry their favorite magazines around during travel can switch to the digital format of the magazine with ease.
Last year was full of automotive news, so we are going to take a look at what stories touched people the most:
The Toyota Gas Pedal Malfunction and Recall
When off-duty Police Officer Mark Saylor and three members of his family were killed in a collision as passengers a Toyota Lexus ES 350 sedan that was uncontrollably accelerating down a California Highway, it attracted attention. The cause of the horrible accident was an apparent flaw in the design of the Lexus’ gas pedal. This was only one of several stories that, when considered together, painted an eerily similar story of acceleration issues in multiple Toyota models. As horrible as this would be in taken as it is, the story continued to worsen as a former Toyota lawyer reported that the company first ignored the problem when it was reported, and then tried to cover it up. To date, according to one safety research firm, there have been more than 34 sudden acceleration deaths in Toyotas, more than any other car maker.
The 2009 Tesla Roadster Hits the Market
Tesla put out the two-seater electric powered sports car this year with a single speed a transmission that can do 0-60 in 3.9 seconds, seamlessly, and that has a sleek front end and smooth, and contoured rear end that reach as far as the rear wheel wells.
China Becomes the New Automotive Superpower
Trends in auto sales generally tell a great deal about the direction the economy of a country is taking. In 2009, fourteen years ahead of schedule, China overtook the USA in projected car purchases for the year, making it the world’s largest car market.
The Release of the 2009 Honda FXC
This alternative energy vehicle uses hydrogen as fuel, propelled by an electric engine that runs on electricity from hydrogen powered FXC fuel cell stacks. At 267 miles, it drives a distance of 50 miles more than any other competitor’s hybrid equivalent, making it the perfect car for city-to-work driving. Also, as the first practical option of fuel cell cars that is designed to withstand sub-zero temperatures, and that has a top speed of 93 mile an hour, it has been well received by consumers.
The Dodge Viper is Vapor
Last year saw the end of the Viper, the American sports car icon, and they decided it would go out in style. With the help of Fiat (the Italian carmaker Fabbrica Italiana Automobili Torino) they announced that they would be ending the series with several encore models that would be available to Viper customers. Several of them took advantage of this last chance opportunity to help design their own custom Vipers, with some memorable results. The last one off the line, a 2010 Viper SRT10 Coupe, was the most striking example. It was painted dark gunmetal graphite with copper racing stripes, aluminum five spoke wheels, and bronze leather interior, and ended things with a bang.
The very active society we now live in demands of us to be informed at all times. We will find it in our best interest to be aware of the latest news in all fields, but especially in those which influence our life directly. Significant new information becomes relevant when it influences a lot of people. Staying informed may also be part of pursuing a hobby, or fulfilling an important part of your life. The variety of sources which report news includes newspapers, television programs or radio programs, websites and so on. The websites are becoming a more and more accessible source for news, as they do not impose a certain schedule, like the morning paper or the evening news do. A PC and an Internet connection it’s all it takes to stay informed. Websites offer information on an endless number of topics. Some types of websites, such as blogs, offer the possibility to share opinions with other users or participate in discussions. Car blogs are popular among many people, not just those passionate about cars. For those who make a daily habit out of finding out the latest automotive news, a car blog affiliation is a must. But a car blog is not meant to satisfy the needs of those wild on cars alone. Ordinary people seeking any type of information, suggestion or advice for their car can find a satisfactory answer on a car blog.
Car blogs often make comments on the automotive news already announced through other mainstream media. But the cases when a car blog brings new information to public light are more and more frequent. Automotive news dissemination through car blogs is important especially when those targeted are car enthusiasts. But those not so passionate about car could be interested in the automotive news presented on a car blog, as it may also include information of general public interest.
The automotive news that a user can find on a car blog includes news about the latest car models, alternative fuels, environmentally friendly cars and hybrids, tires, convertibles, used cars, auto shows, car loans, alarm systems for cars, car accessories, and the list could go on forever.
The type of information the reader is looking for, whether it’s the latest automotive news or just useful information on cars, depends on the type of the car blog. While some car blogs are technology-oriented, others are brand oriented. On the other hand, a car blog may focus on custom cars alone, or be concerned with specifics such as 4×4. But the overall idea is that most bloggers check out the latest automotive news on a car blog because this is where the information on cars reaches its highest level. An ordinary conversation on cars will by no means prove satisfactory to a car enthusiast as many people know too little about automobiles. Therefore, they turn to a car blog where automotive news are accurate and updated. While mainstream media may be under censorship to some extent, blogs will always send the messages directly to the large public, presenting the readers with credible news.
Apart from the home it is the automotive that is the most important purchase in the life of a person. Many people find selecting the right automotive that would fit in exactly to their requirements and budget, one of the daunting tasks. With a host of options available before them it becomes really difficult making the right choice. In such cases going through the latest automotive reviews can really help.
Eliminating the Guesswork
A little effort in research and making the homework right can easily eliminate any guesswork. It is good for the prospective buyer to get acquainted with the latest automotive news for the purpose. Such news will give them the ideas about the latest designs of automobiles in the market, their specifications, and their acceptance in the user sectors. On the other hand automotive reviews will help such people to learn the comparative benefits and utilities of the automobile they are going to purchase.
Questions to Answer
For selection of the appropriate car one has to ask himself or herself a few very pertinent questions. Most important questions are -
* Whether the buyer is looking for a new car or a used model. If it is an used model, it would be good not to get a car or other automobile that is more than three years older.
* Type of vehicle that the buyer is looking for should be determined. In this respect the automotive news in the trade journals, newspapers, magazines, and Internet could be great help. It could be family car, pickup, or sports utility vehicle but information will always be available in these quarters.
* Budget is the most important factor in buying an automobile. Once again going through the automotive reviews can get the prospective buyer all the information on cars in different price ranges. Cars could be procured below $13,000 and also above $28,000. It is the requirement, choice, and above all budget of the customer that will determine the selection.
* Other important considerations would be the body type and size of the vehicle and horsepower used by the engine.
Getting the Best at the Cheapest
Objective of any customer will always be getting the best at the cheapest. That is why getting through multiple automotive reviews and remaining acquainted with the automotive news could be great help for such buyers. Best advantage of such reviews and news are that it helps in hassle free decision making in buying a new or old automobile quite conveniently.